Who we are
Leading F&B Consultants in Dubai, UAE & the MENA Region
Flip is a young and passionate firm established in 2014 stemming from a sister company, Flip Jordan, which was born in 2009. Flip specialises in management and consultancy, dedicated to developing unique concepts, creating new ventures, and encouraging trends in the F&B industry.
Our international team of F&B Consultants will enable your brand to rise above the noise of UAE’s competitive food and beverage industry
Flip is home to a talented and driven team of business developers and restaurant consultants who are the backbone of our unrivalled range of restaurant concept development consulting services. We go beyond what most restaurant consulting firms provide by ensuring all the needs of an F&B business throughout its lifecycle are matched with excellent solutions, carefully planned and flawlessly executed. Our elite clientele benefit from a streamlined and comprehensive F&B consultancy service spanning concept development, feasibility and market studies, restaurant interior design and fit out, culinary support, staff recruitment and training, supervision and opening.
We have the global experience & proven solutions to help your F&B brand succeed in UAE & throughout the region
Our team brings years of experience working with international restaurants from all over the world – from the US and Canada, all the way to Japan, UAE and the Middle East. We combine our practical know-how of the global food and beverage industry with distinctly creative and revolutionary concepts that set our clients’ brands apart. Our expertise enables clients to minimise risk and challenges, ease the learning curve and implement smarter operations for a stronger success ratio. Whether you are an entrepreneur planning to enter the restaurant business, or an established hospitality brand seeking to craft a unique restaurant design and concept, our innovative solutions can help you create and launch an inimitable F&B brand designed for success.
Our Services
Our Projects
Scope: Owned, created and operated by FLIP
Client: Independent investment
Location: Duabi UAE
Project Timeline: 2017 Ongoing
Brief:
The Bespoke Trailers is a label that was created by Flip that specialises in custom building and importing food trailers, based on the specific needs and requests of our client. Bespoke Trailers has until today sold a total of 23 trailers, and 3 custom made smokers. Most of our sales took place in UAE, KSA and QA.
المجال: إستشارات لمشروع فندق فخم جاهز للتسليم
الزبون: سلسلة فنادق محلية
الموقع: الرياض، السعودية
سنة نشوء المشروع: 2015-2016
موجز:
عبارة عن مطعم إيطالي حديث وانتقائي، يقدم أطباق لذيذة وأصيلة. إن كابري هي اسم لجزيرة إيطالية جميلة ومشمسة، يسودها مزيج من الطابع القديم، الثقافة، الحداثة، العالمية، وقد مرت بالعديد من الوقائع. هذه الجزيرة هي أسطورة لا تشهد لها مثيل في أي من بقاع العالم.
المجال: مشروع جاهز للتسليم أنشأته وأطلقته فليب
الموقع: الرياض، المملكة السعودية العربية
سنة نشوء المشروع: 2016
موجز:
إن كراست هو مخبز ومحل للمعجنات، يعرض أفضل المأكولات العالمية بحصص ونسب ضئيلة وصغيرة تكفي لشخص واحد، أو حفلة يحضرها 200 شخص! هذه الوجبات تتراوح بين سلطات، شطائر، وحلويات. جميع هذه الأصناف يتم إعدادها وتحضيرها في عينات صغيرة. إن المواهب المحلية ذات التطلعات العالمية هي المسؤولة عن إنتاجها، وإن كراست هي نتاج لأفكار فريق شغوف وتواق إلى خدمة فكرة فريدة من نوعها في مجال الخبز والمعجنات، والتي تأتي ضمن وجبات صغيرة مشبعة!
Scope: Turn key consultancy project by FLIP
Client: Hotel chain (Accor Hotels)
Location: Dubai UAE
Project Timeline: 2017
Brief:
Inspired by the rich and colorful culture from the streets of Cuba, this vintage bar and lounge concept is an authentic recreation of a beautiful bygone era, as well as the best of the Cuba that is known today.
Flip provided a full turnkey project, to develop the brand, story, F&B, music & entertainment, staffing, OS&E, uniform, and launch strategy.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai UAEerated
Project Timeline: 2017 Ongoing
Brief:
Eat my bunz is a fun, cheeky and humorous brand for the adventurous young professionals in Dubai. From the infamous Bao bun to our delicious Dim Sum our menu is creative and perfect for a quick lunch or laid back dinner after work.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai UAEerated
Project Timeline: 2016 Ongoing
Brief:
Inspired by the movie ‘Chef”, El Cubano is a globalised Cuban street food concept offering high quality sandwiches and empanadas, which focus on slow cooking and smoking the meat! A homegrown concept by Dubai based company, Food Truck Co, El Cubano has been designed by a team of food enthusiasts to meet the refined tastes of a cosmopolitan, culturally adventurous audience. The signature item is the famous Cuban sandwich, which stars 8-hour slowed cooked and smoked brisket, smoked turkey, Swiss cheese, pickles and homemade mustard all toasted in a ciabatta bun.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai UAE
Project Timeline: 2016 Ongoing
Brief:
A subsidiary of Flip International, the Food Truck Co was established in 2016 to complement the thriving street food industry and to bring something special to the mix. After 18 months of research and 6 months of concept development, Food Truck Co launched three of their six food trailers in November 2016.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai UAE
Project Timeline: 2017 Ongoing
Brief:
Permanently located on the Palm Jumeirah Boardwalk in front of one of the world’s most iconic landmarks, the Atlantis Hotel, Go Nuts is a trendy and fun concept that focuses on over-the-top desserts made with love and Nutella!
Location: Amman Jordan
Client: Hotel (Kempinski Hotels)
Project Timeline: 2010-2015
Brief:
FLIP worked as a consultant and brand creator of the outdoor pool lounge of Kempinski hotel Amman, and created the unbeatable outdoor lounge experience. The Coolest outdoor pool club in Amman! Pool side pampering and all day indulging beats in this secluded, seductive sizzling pool environment!
A Pool in the Day, a Club at Night.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai UAE
Project Timeline: 2016 Ongoing
Brief:
John Lemon is inspired by John Lennon; The well known English singer, song writer and musician. John Lemon is refreshing playful iconic brand which conveys cool massages through fresh juices.
Scope: Turn key consultancy project by FLIP
Client: Hotel chain (Katara Hospitality)
Location: Qatar
Project Timeline: 2017 Ongoing
Brief:
Flip was responsible for developing the world’s first La Liga Restaurant & Lounge, which will serve football lovers a great dining experience while they watch their favourite teams play. This project in Doha is an important milestone in the country’s buildup to the World Cup 2022, and will be a prototype for further expansion around GCC and MENA region.
المجال: كخطوة أولى هو عبارة تقديم إستشارات لمشروع جاهز، ومن ثم تنفيذ كامل وإدارة على أرض الواقع كخطوة ثانية.
الزبون: لوكال تشاين
الموقع: دبي الإمارات
سنة نشوء المشروع: 2016-2017، جاري
موجز:
عبارة عن علامة تجارية يمنية أصيلة سريعة النمو، تمتلك 7 فروع في الإمارات، وهي الشركة الأولى التي تتوسع إلى دول مجلس التعاون الخليجي الأخرى. لقد ابتدأ هذا المفهوم في عام 2012 في منطقة الصفا (في دبي) وهو اليوم واحد، إن لم يكن أكثر المفاهيم نجاحا ً في الإمارات. تخدم مراحب إجمالا ً ما يزيد على 3000 زبون في اليوم الواحد، وهي تتوسع إلى موقعها الأول خارج الإمارات، وهو في الكويت.
الموقع: دبي الإمارات
الزبون: ماي شاورما
نوع الزبون: سلسلة محلية
سنة نشوء المشروع: 2017
موجز:
عبارة عن بقعة للشاورما موجودة في دبي وأسعارها في متناول اليد، تستهدف جميع الطبقات العاملة بمنهجية قوية وبأسعار معقولة، مع العرض الفريد من شاورما الدجاج المتبل وأطباق الأرز والشاورما. تمكنت من إمتلاك 5 وحدات خلال السنة الثانية من العمل، نحن نطلق عليها مسمى شاورما الشعب.
Scope: Turn key consultancy project for a luxury hotel
Client: Local chain of hotels
Location: Riyad KSA
Project Timeline: 2016
Brief:
Olaya Hotel is a 5 star concept that is strategically located on Olaya Street, across from the Regency Hotel in Riyadh.
Flip was the main Capri and Tannourine.
المجال: تملكه فليب وهي أنشأته وتعمل على إدارته
الموقع: الرياض، المملكة السعودية العربية
سنة نشوء المشروع: 2017 للآن
موجز:
نحن نهدف إلى إنشاء بوفيه للتذوق وخدمة تقديم طعام من خلال إيجاد عرض من الدرجة الأولى يتمتع بمظهر وأسلوب عصري إبتكاري، بتخفيضات كبيرة، مجموعة واسعة ومتنوعة من اللحوم العالمية والشرقية الجاهزة للشي وعروض لتقديم طعام بحجم صغير إلى متوسط.
نحن نسعى إلى أن ننافس بقوة في مجالنا، وإلى اكسابك منفعة كبيرة مقابل المال الذي تدفعه، من خلال أسعارنا وخدماتنا.
المجال: مشاريع جاهزة أنشأت وأطلقت بواسطة فليب
الموقع: دبي، الإمارات
سنة نشوء المشروع: 2017
موجز:
رافيلو آند كو هو عبارة عن مصنع المعكرونة التقليدي الأول في دبي. نتمتع بالأصالة، الكلاسيكية ونحن نتمتع بمعرفة واسعة، مع أسلوب عصري وسهل الإنسياب. نقدم معكرونة إيطالية طازجة وصلصات مصنوعة بإستخدام مكونات عالية الجودة لجميع أفراد المجتمع الذين يعملون ضمن المنطقة التجارية. سنقوم بتقديم مأكولاتنا بطريقة سريعة، منسجمة ومناسبة. اضافة إلى ذلك، يستطيع زباؤننا الأحباء القدوم في المساء والإستمتاع بمشروب أبرتيفو تماما ً كالموجود في موطنهم إيطاليا.
Scope: Owned, created and operated by FLIP
Client: Independent investment
Location: Amman Jordan
Project Timeline: Q1 2014/ ongoing
Brief:
Hip, cool, retro, vintage, are some of the many elements that were used to put pieces of junk together flipped to create one fashionable and stylish place. Sekrab takes its name from its elements, upcycled, recycled, and reused items, gathered to make this bar’s interior and ambience look like a piece of art with the true meaning of the junkyard jewel! Flip Jordan is the concept creator, brand owner, and managing company of Sekrab.
Scope: Owned, created, and managed by FLIP
Client: Independent investment
Location: Dubai
Project Timeline: 2016 Ongoing
Brief:
Sir Loin & Sons is a gourmet ‘meatery’ offering high quality meats and burgers, and is accompanied by a six-metre long, custom-built Texan smoking rig, which focuses on slow cooking and smoking the meat before being served! A homegrown concept by Dubai based company, Food Truck Co, Sir Loin can be found at Kite Beach every day, and popping up at all the cool events around town!
Scope: Turn key consultancy project for a luxury hotel
Client: Local chain of hotels
Location: Riyad KSA
Project Timeline: 2016
Brief:
An International All-Day-Dining Restaurant with a Lebanese Twist Tannourine is a town in Lebanon, which has taken its name from having multiple tannours (traditional ovens) & is famous for its richness in natural springs, water falls, & exquisite greenery
Scope: Owned, created and operated by FLIP
Location: Amman, Doha, Riyadh
Project Timeline: 2011 ongoing
Brief:
A food menu designed by food lovers, with a vision to serve authentic and flavorful Chinese food at an affordable price, The Rice and The Noodle was born. A casual dinning destination with a wide variety of all favorite Chinese dishes with a modern twist, to match the specific flavors that are known and loved in this region of the world. R&N quickly developed from one restaurant in Jordan to four branches across KSA and Qatar.
Scope: Turn key consultancy scope of work by FLIP
Client: Independent investment
Location: Riyadh KSA
Project Timeline: 2015 -2016
Brief:
Voliere represents an upmarket French brand, providing its customers an exquisite cafe experience in the heart of Riyadh.
FLIP provided a full turnkey project, to develop the brand, story, F&B, music & entertainment, staffing,OS&E, uniform, interior, and launch strategy. Voliere is scheduled to open in 2017
المجال: إستشارات لمشروع فندق فخم جاهز للتسليم
الزبون: سلسة فنادق محلية
الموقع: الرياض السعودية
سنة نشوء المشروع: 2016
موجز:
مطعم مميز يقدم وجبات صينية مبتكرة، وولونج هو “شاي أزرق” يصنع من خلال مزج الشاي الأخضر والأحمر، مما ينتج مذاق ورائحة رائعة، بالفوائد الصحية للنوعين: خسارة الوزن، تعزيز الجمال، وتحلل الدهون.
Client: Hotel (Landmark Hotels)
Scope : created, managed and operated by Flip
Project Timeline: 2011-2015
Brief:
Known for creating exquisite concepts, FLIP was requested to create another outstanding experience in Amman, where Zest came to life. The most popular nightlife experience with the perfect combination of the hottest summer beats, and the greatest atmosphere in town!
Average Number of Coffees Consumed Per Day
Number of Menu Items Tested Each Week
Average Cheque When Dining Out
Number of Pages Written in Operations Manuals
Meet Our Co-Founders
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Amjad Barakat Director of Business Development / Co-Founder
The Founder of FLIP Jordan in 2009 and a major in Business Administration, Amjad specializes in investment, business development and real estate. He holds valuable experience from his involvement in opening and managing over 25 restaurants,bars and clubs in the Middle East.
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Jamal wick Director of F&B & Hospitality Co-Founder
Holding a Bachelor of Science from the Ecole Hoteliere de Lausanne, Jamal has a strong hotel background, stemming from his role as Head of F&B with Kempinski Hotels,where he has later assigned to create the Shaza Hotel brand (part of the Kempinski Group) in the Middle East.
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Sanjiv Malhotra Investor / Chairman
Currently the Executive Vice President of Shaza Hotels (part of Kempinski Group), Sanjiv brings with him 34+ years of hospitality levels. Prior to Shaza, he Supervised the Portfolio of eight Kempinski Hotels as the Regional VP in Africa,and the entire Oberoi Hotels and resorts portfolio, as Executive VP from 1996-2008.
People believe in us!
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