We are a leading creative house in Food & Beverage within the MENA region We dare to be different We have no limit to our ideas

Who we are

Leading F&B Consultants in Dubai, UAE & the MENA Region

Flip is a young and passionate firm established in 2014 stemming from a sister company, Flip Jordan, which was born in 2009. Flip specialises in management and consultancy, dedicated to developing unique concepts, creating new ventures, and encouraging trends in the F&B industry.

Our international team of F&B Consultants will enable your brand to rise above the noise of UAE’s competitive food and beverage industry

Flip is home to a talented and driven team of business developers and restaurant consultants who are the backbone of our unrivalled range of restaurant concept development consulting services. We go beyond what most restaurant consulting firms provide by ensuring all the needs of an F&B business throughout its lifecycle are matched with excellent solutions, carefully planned and flawlessly executed. Our elite clientele benefit from a streamlined and comprehensive F&B consultancy service spanning concept development, feasibility and market studies, restaurant interior design and fit out, culinary support, staff recruitment and training, supervision and opening.

We have the global experience & proven solutions to help your F&B brand succeed in UAE & throughout the region

Our team brings years of experience working with international restaurants from all over the world – from the US and Canada, all the way to Japan, UAE and the Middle East. We combine our practical know-how of the global food and beverage industry with distinctly creative and revolutionary concepts that set our clients’ brands apart. Our expertise enables clients to minimise risk and challenges, ease the learning curve and implement smarter operations for a stronger success ratio. Whether you are an entrepreneur planning to enter the restaurant business, or an established hospitality brand seeking to craft a unique restaurant design and concept, our innovative solutions can help you create and launch an inimitable F&B brand designed for success.

Our Projects

Bespoke trailers

The Bespoke Trailers is a label that was created by Flip that specialises in custom building and importing food trailers, based on the specific needs and requests of our client. Bespoke Trailers has until today sold a total of 23 trailers, and 3 custom made smokers.

See More

Black Pearl

A lounge located in the Kempinski Hotel Aqaba, offers a vibrant setting that will surely capture your heart. This gateway in Aqaba offers a daily DJ residency and live sports broadcasting.

See More

Capri

عبارة عن مطعم إيطالي حديث وانتقائي، يقدم أطباق لذيذة وأصيلة. إن كابري هي اسم لجزيرة إيطالية جميلة ومشمسة، يسودها مزيج من الطابع القديم، الثقافة، الحداثة، العالمية، وقد مرت بالعديد من الوقائع. هذه الجزيرة هي أسطورة لا تشهد لها مثيل في أي من بقاع العالم.

See More

Crust Corner

إن كراست هو مخبز ومحل للمعجنات، يعرض أفضل المأكولات العالمية بحصص ونسب ضئيلة وصغيرة تكفي لشخص واحد، أو حفلة يحضرها 200 شخص! هذه الوجبات تتراوح بين سلطات، شطائر، وحلويات. جميع هذه الأصناف يتم إعدادها وتحضيرها في عينات صغيرة.

See More

CUBANO LITO

Inspired by the rich and colorful culture from the streets of Cuba, this vintage bar and lounge concept is an authentic recreation of a beautiful bygone era, as well as the best of the Cuba that is known today.

See More

Diggity dog

See More

Eat my Bunz

Eat my bunz is a fun, cheeky and humorous brand for the adventurous young professionals in Dubai. From the infamous Bao bun to our delicious Dim Sum our menu is creative and perfect for a quick lunch or laid back dinner after work.

See More

EL CUBANO

Inspired by the movie 'Chef", El Cubano is a globalised Cuban street food concept offering high quality sandwiches and empanadas, which focus on slow cooking and smoking the meat! A homegrown concept by Dubai based company.

See More

FOOD TRUCK CO

A subsidiary of Flip International, the Food Truck Co was established in 2016 to complement the thriving street food industry and to bring something special to the mix. After 18 months of research and 6 months of concept development.

See More

Ghoroub

شاركت فليب في تطوير صالة فريدة من نوعها على الطراز الشرقي، تقع في فندق الخمس نجوم اللاندمارك الموجود في عمان/الأردن.

See More

GO NUTS

Permanently located on the Palm Jumeirah Boardwalk in front of one of the world's most iconic landmarks, the Atlantis Hotel, Go Nuts is a trendy and fun concept that focuses on over-the-top desserts made with love and Nutella!

See More

H2O

FLIP worked as a consultant and brand creator of the outdoor pool lounge of Kempinski hotel Amman, and created the unbeatable outdoor lounge experience. The Coolest outdoor pool club in Amman! Pool side pampering

See More

John Lemon

John Lemon Juices is a brand that inspires people to be the best that they can be.He is a brand that people can relate to through humour and iconic references, yet he communicates a powerful message about the importance of drinking refreshing juice.

See More

LA LIGA

Flip was responsible for developing the world's first La Liga Restaurant & Lounge, which will serve football lovers a great dining experience while they watch their favourite teams play. This project in Doha is an important milestone in the country's buildup to the World Cup 2022

See More

Maiz Food Trailers

مستوحاة من المأكولات الموجودة في الشارع المكسيكي، حيث يمكنك فيه تذوق أكثر المأكولات إثارة في البلد

See More

Maraheb

عبارة عن علامة تجارية يمنية أصيلة سريعة النمو، تمتلك 7 فروع في الإمارات، وهي الشركة الأولى التي تتوسع إلى دول مجلس التعاون الخليجي الأخرى. لقد ابتدأ هذا المفهوم في عام 2012 في منطقة الصفا (في دبي) وهو اليوم واحد، إن لم يكن أكثر المفاهيم نجاحا ً في الإمارات

See More

My Shawarma

عبارة عن بقعة للشاورما موجودة في دبي وأسعارها في متناول اليد، تستهدف جميع الطبقات العاملة بمنهجية قوية وبأسعار معقولة، مع العرض الفريد من شاورما الدجاج المتبل وأطباق الأرز والشاورما.

See More

O Beach

شاطئ خاص، تنزل على جانب التل في سلسلة من التراسات ذات المناظر الطبيعية والمسابح اللامتناهية، هو وسيلة رائعة للاستمتاع بالبحر الميت براحة دون دفع ثمن ليلة في الفنادق المجاورة.

See More

O’LIVE

O'Live is a cafe concept in Riyadh which serves a variety of fresh cut vegetables, proteins, nuts and dressings for customers to make their own salads and wraps. FLIP provided a full turnkey project, to develop the brand, story, F&B, music & entertainment,

See More

OLAYA HOTEL

Olaya Hotel is a 5 star concept that is strategically located on Olaya Street, across from the Regency Hotel in Riyadh. Flip was main consultant for this project, responsible for the development of three impressive F&B concepts: Wulong.

See More

Rare

نحن نهدف إلى إنشاء بوفيه للتذوق وخدمة تقديم طعام من خلال إيجاد عرض من الدرجة الأولى يتمتع بمظهر وأسلوب عصري إبتكاري، بتخفيضات كبيرة، مجموعة واسعة ومتنوعة من اللحوم العالمية والشرقية الجاهزة للشي وعروض لتقديم طعام بحجم صغير إلى متوسط.

See More

Ravioli & Co

Ravioli & co prepares daily fresh authentic pasta and sauces. It is not a restaurant but a “Pastficio” shop which is a traditional pasta workshop in which you can experience a casual dine in.

See More

Ravioli & Co

رافيلو آند كو هو عبارة عن مصنع المعكرونة التقليدي الأول في دبي. نتمتع بالأصالة، الكلاسيكية ونحن نتمتع بمعرفة واسعة، مع أسلوب عصري وسهل الإنسياب. نقدم معكرونة إيطالية طازجة وصلصات مصنوعة بإستخدام مكونات عالية الجودة لجميع أفراد المجتمع الذين يعملون ضمن المنطقة التجارية.

See More

SEKRAB

Hip, cool, retro, vintage, are some of the many elements that were used to put pieces of junk together flipped to create one fashionable and stylish place. Sekrab takes its name from its elements, upcycled, recycled, and reused items.

See More

Shawarma mix

Casual fast food shawarma dinner in Riyadh with a high standard of quality , the concept has proved its success in a short period of time and has expanded to three locations within year one of operations

See More

SIR LOIN & SONS

Sir Loin & Sons is a gourmet 'meatery' offering high quality meats and burgers, and is accompanied by a six-metre long, custom-built Texan smoking rig, which focuses on slow cooking and smoking the meat before being served! A homegrown.

See More

Tannourine

An International All-Day-Dining Restaurant with a Lebanese Twist Tannourine is a town in Lebanon, which has taken its name from having multiple tannours (traditional ovens) & is famous for its richness in natural springs, water falls, & exquisite greenery

See More

THE RICE AND THE NOODLE

A food menu designed by food lovers, with a vision to serve authentic and flavorful Chinese food at an affordable price, The Rice and The Noodle was born. A comfortable dining destination that boasts a wide variety of all the favorite Chinese dishes.

See More

Voliere

Voliere represents an upmarket French brand, providing its customers an exquisite cafe experience in the heart of Riyadh.
FLIP provided a full turnkey project

See More

Wulong

مطعم مميز يقدم وجبات صينية مبتكرة، وولونج هو "شاي أزرق" يصنع من خلال مزج الشاي الأخضر والأحمر، مما ينتج مذاق ورائحة رائعة، بالفوائد الصحية للنوعين: خسارة الوزن، تعزيز الجمال، وتحلل الدهون.

See More

Zest

Known for creating exquisite concepts, FLIP was requested to create another outstanding experience in Amman, where Zest came to life. The most popular nightlife experience with the perfect combination of the hottest summer.

See More

Load more
26

Average Number of Coffees Consumed Per Day

36

Number of Menu Items Tested Each Week

340

Average Cheque When Dining Out

1461

Number of Pages Written in Operations Manuals

Meet Our Co-Founders

  • team
    Amjad Barakat Director of Business Development / Co-Founder icon

    The Founder of FLIP Jordan in 2009 and a major in Business Administration, Amjad specializes in investment, business development and real estate. He holds valuable experience from his involvement in opening and managing over 25 restaurants,bars and clubs in the Middle East.

  • team
    Jamal wick Director of F&B & Hospitality Co-Founder icon

    Holding a Bachelor of Science from the Ecole Hoteliere de Lausanne, Jamal has a strong hotel background, stemming from his role as Head of F&B with Kempinski Hotels,where he has later assigned to create the Shaza Hotel brand (part of the Kempinski Group) in the Middle East.

  • team
    Sanjiv Malhotra Investor / Chairman icon

    Currently the Executive Vice President of Shaza Hotels (part of Kempinski Group), Sanjiv brings with him 34+ years of hospitality levels. Prior to Shaza, he Supervised the Portfolio of eight Kempinski Hotels as the Regional VP in Africa,and the entire Oberoi Hotels and resorts portfolio, as Executive VP from 1996-2008.

People believe in us!

Our Partners