Pre Opening Services
Our team of experts will work with you in a collaborative process to bring your vision to life, with the ultimate goal being to create original concepts that will grab headlines and deliver on the bottom line.
Concept development is not simply interior design, but rather a larger circle that encompasses other considerations such as market and competitive research, emerging and fading trends, financial modeling and what-if scenarios, which ultimately lead to creating a concept and a brand. During this process we will establish the vision, personality, positioning and goals of the concept.
Financial feasibility and market study
Shareholders and investors want to ensure that any given project they plan to develop is actually ‘feasible’, therefore, a feasibility study is conducted prior to a project’s undertaking. This process requires experienced industry professionals. Feasibility studies include vital information and data, as the funding needs to complete the project, and consider the market opportunity, government regulations, risk factors, strength and weaknesses, the management team and the financials of the company. Flip has a dedicated finance team of experienced analysts that understand the market dynamics of the region.
Securing prime locations
Location, location! It has always been one of the key factors contributing to the success of a business, especially that of an F&B establishment. We combine our market research with our knowledge of the concept, to ensure the location of your project is suitable for its target demographic, and has the right mix of footfall and visibility. Through our network and relationships in the region we will ensure to negotiate the best possible lease terms and have a strong outlook to the future.
Interior Design conceptualisation
There are so many different layers of experience in Interior Design conceptualization; look at the room you are in right now when you are reading about FLIP’s boutique culinary and design house. It has been designed in a certain way, from the furniture and lighting, to the flooring, ceiling and walls. These arrangements when properly done need a thorough depth in conceptualization and design prior to execution on the actual ground. We, at FLIP, have a fully dedicated team managed by our Creative Director, that handles all interior design conceptualization for Food & Beverage outlets.
Brand identity development
More than a name and a logo, a brand is a true storyteller – it has a personality that you can relate too, something tangible that you can touch, and an experience that you can feel and remember. Our branding team will use the market research to understand the target segment that your concept needs to communicate with, and develop a brand with a soul and an engaging story to tell.
This is the phase of the project that will really bring your concept to life, as we develop the name and logo, typefaces, tagline, brand colours and patterns, photography style, menu designs, business cards, stationary, uniforms and music brief.
We provide innovative, practical kitchen design solutions, utilizing state of the art software’s that allow us to maximize each space that we work within. Our goal is to listen carefully to the client’s dream of creating a restaurant that we then transform the back of house spaces, at the lowest construction cost with cutting edge equipment’s.
The most common challenge our clients face when hiring, is finding the best people for the role within the allocated budget. Whether you are looking for a specific person of a certain caliber or planning to staff your entire operation, our broad experience and wide network in the F&B industry allows us to reach the best talent available. In previous years we have headhunted staff for luxury hotels, high-end and casual restaurants, nightclubs, bars and food truck operations.
Our team of UAE government related experts provide you with turn key solutions ranging from companies to individuals seeking support in managing the procedures and formalities concerning the UAE government and law. We provide specialized service in visas, sponsorship, immigration, economic and municipality, foreign affairs and various other departments.
Investing in a business also means investing in your people, and one of the keys to a concept’s success is having the best people on board with the right tools and skillset. The venues with efficient, knowledgeable staff that deliver great customer service are the places that have the highest rate of customer retention. Our training covers operations, management, customer service and culinary, and we also facilitate training from industry leaders that covers food handling, guest relations, and barista and bar training.
As a current or future restaurant operator, it’s crucial to understand the importance of having a balanced menu, regarding both menu content and price point. The mix allows you to have diversity in your offering, while also ensuring that your food costs are line with industry norms. Food costs combined with your payroll expenses typically account for 45% to 55% of your total revenue. Moreover, your food is relatively uncontrollable cost in comparison to rent, utilities and labor etc. The best tool and techniques for mastering this balance is called Menu Engineering.
Simply put, our team will evaluate your current menu performance by breaking down the process and methodically selecting, costing, pricing, and evaluating your menu items. This method will allow you to better understand which items to sell and which to remove from the menu, whilst also giving you a clear indicator of which items are positively contributing to your bottom line.
Creating operational and training manuals
Operating manuals are the first step to having a steady and strong brand that you are then able to grow. This manual provides you with the knowledge you need to operate your business. It establishes the rules, standards and specifications regarding what has to be done to accomplish a task, or to present a certain product or service. This operations manual has separate manuals, whether for training, cooking instructions, dress standards, cleaning requirements and other elements.
Marketing, Social Media & PR
Once you have a great F&B establishment it’s time to tell the world about it! We will establish a top-line marketing plan that includes developing the strategies for your product, pricing, location and promotions. We currently work with the most reputable agencies in the region, that have a proven track record with some of the industry’s most successful brands – which means we can align the appropriate partners and people to execute your marketing deliverables.
This will enable you to engage your target audience through social media, press relations, website development, search engine marketing, partnerships, online advertising and content creation, which includes specialised F&B photography and videography.
Post Opening Services
Operating a restaurant requires many skills, talents and knowledge. With so many different areas of the restaurant business, managing a restaurant, whether for an individual standalone or a chain, requires a strong team of dedicated experts that understand both front and back of house operations. We have selected the right operations team that can assist you with your operations throughout pre opening phases, launch and on-going operations through your journey to success.
Monthly financials and reporting
Accurate financial reports are critical to keeping your restaurant on the right track; but finding the time to collect and organize this data can be a challenge for most business owners. Our accounting team specializes in compiling clear and concise financial reports for all kinds of restaurant businesses to save them time and effort. We understand the ability to manage cash flow effectively, make decisions on how to grow, and finally analyzing financial reports to help you track your food cost, analyze your labor expenses, manage inventory and help you determine where your business is headed financially.
Creating franchise manuals
A Franchise Operations Manual incorporate information that is essential to the and ongoing operations processes also It is the backbone of the Franchising process.
The franchise operation manual comes in one chunk or divided in many consists of 300-400 that reflect all the details and information of your business and know how. The manual includes photos, interior designs and franchisor’s standards of operation
We attempt to redesign your organization’s online perceivability and work towards upgrading your site’s rankings on Google and various prominent web indexes. Our accentuation is on fulfilling positive outcomes and continuing achievement for our clients through reasonable execution of our SEO strategies.